I just started using it.
I read over on MDC about folks just eating a bit right off the spoon and I tried it and it was like a jolt of caffeine for me! But better!
I felt really energized and I find that it really helps me feel fuller so I don't end up eating as much. Good stuff!
I have the Nutiva brand, btw. It is very "coconutty" and it is not hard to eat off the spoon at all.
(the texture is a bit strange, though)